On Halloween of 1993, an eclectic group of industry experts with iconoclast tendencies, imagined a wilder path and named it Mountain Hardwear.
At a time of rapid change in the outdoor industry, they wanted to design for the mountain, not the masses. They wanted to build durable outdoor equipment that lasts. And on the scariest day of the year, they risked it all for a future they believed in.
Embracing the unknown, our nine founders—five women and four men—left Sierra Designs (more so, its holding company, Odyssey International Inc.) as a group with a feeling of horrifying excitement.
For 30 years, we’ve made durable performance equipment that works because, out here, it matters. We’ve picked up some wisdom over the past few decades, but we still prefer to live by our own rules (and break them).